Weinsteins Attempt to Conquer Broadway
Friday, June 20th, 2008Everyone in the entertainment industry knows that Harvey and Bob Weinstein have been two of the most successful producers in Hollywood for the last 30 years. They created Miramax, a production company that represented the highest artistic quality, producing arthouse films that tended to also have strong box office draw and won many awards.
Both Harvey and Bob left Miramax in 2005, creating another company called The Weinstein Company.
These two producers are now following an industry trend of converting movies into Broadway musicals. They will be developing musicals of their hit films: “Finding Neverland,” “The Wall,” “Shakespeare in Love,” “Chocolat,” “Cinema Paradiso,” and “Shall We Dance.”
They have had a growing interest in the theater over the last few years, having co-produced the recent Tony winning “August: Osage County” and “Boeing-Boeing.”
This trend toward reworking films into stage plays is an understandable evolution. If the material worked on the big screen, you have a ready-made brand, with instant recognition to potential audiences.
This trend also broadens the appeal of the stage to the masses. You gotta’ know that a lot of people who never considered paying money for Broadway tickets will be lining up with their kids to see “Shrek” next year.
In the case of the Weinsteins, they own numerous properties that lend themselves to a musical format. They also have strong connections with Hollywood stars. They hope to lure such big screen stars as Juliette Binoche and Gwyneth Paltrow to Broadway to reprise their famous roles.

